Ad Deadlines

  • Quarterly Publication
  • First-Class Full-Color Magazine
  • 60,000+ Copies
  • Distributed to households Free of charge


• 4 Legs & a Tail is a local quarterly magazine of up-beat fiction and non-fiction stories and articles, dedicated to pet and animal lovers.

• Locally produced, with 60,000+ copies distributed via direct mail and at area supermarkets FREE of charge to households throughout the Connecticut River Valley.

• According to the APPA, 62% of US households have a pet with Vermont ranked as #1 at 74.4%.
Over 45,000 households in our area has a dog or a cat or a horse (plus thousands more with birds, fish, etc).

• 4 Legs & a Tail can provide free production of your ad. Brand your business for long-term business growth or choose a price & item approach for a quick return on investment.

• 93% of adults read magazines. *

• Magazines rank #1 (of 16 media) for advertising with a positive impression made. ****

• 80% of magazines are read within the first 2 weeks of arrival.**

• More than ~ of magazine readers recall ads & as many as 60% of consumers act on the ad. ***

Producton Schedule:
Issue Ad Close Material Due Distribution Date
Q1 January 20th February 1st Mid February
Q2 April 20th May 1st Mid May
Q3 July 20th August 1st Mid August
Q4 October 20th November 1st Mid November

*GfK MRI, fall2010 **Affinity’s VISTA Service, Jan-Dec 2010 ***Russell Research 2010 ****MONITOR Partners, 2010